Your Channel Partners
We generate and interpret intelligence from in-depth conversations with retailers, dealers, distributors, installers, converters, and downstream processors.
Our channel partner interview programs are designed to provide answers to your specific market-related questions. We conduct channel partner interviews in projects involving market strategy assessment, new product/service development, salesforce effectiveness, mergers & acquisitions, and industry/market studies.
Some of the common questions answered by our channel interview programs include:
- My channel partners don’t seem to be executing as planned- what are the issues?
- Delivery systems are being transformed by technology and new competitors. Do I have the right routes to market in place?
- How do different customer segments want to do business? How can we redesign our channel strategy in a customer-centric way?
- Our competitors appear to be gaining share. What are the causes?
- Do we have the right channel incentive programs in place?
- I’m concerned channel loyalty and discipline is eroding. What are the underlying causes? What can we do to rebuild trust and loyalty?