Your Customers & Clients

Our core focus is uncovering and assessing B2B customer opinions, intelligence, and experiences.

We interview executive-level decision-makers, focusing on assessing the overall relationship, identifying key buying factors, and uncovering issues that might be barriers to a deepening of the relationship. We have developed proprietary discussion guides and customer interviewing methodologies that have demonstrated success in understanding, dissecting, measuring, and predicting customer stickiness, overall satisfaction, willingness to increase share, and customer churn.

We have designed and implemented customer interview programs to support a wide variety of decision-making processes including revenue shortfall assessments, new product/service offering design/pricing, brand consolidation/extensions, customer/market due-diligence, and changes in market/channel strategy.

Participants in our interview programs have included key decision-makers from: