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By the power of intelligent conversation, we bring your customers voice to you.℠

Learn About Our Approach

Your Customers & Clients

Our core focus is uncovering and assessing
B2B customer opinions, intelligence,
and experiences.

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maximize your channel partners

Your Channel Partners

We generate and interpret intelligence from in-depth conversations with retailers, dealers, distributors, installers, converters, and downstream processors.

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the right strategy for your organization

Your Addressable Markets

Our primary research programs get answers regarding niche markets: from size and segments to industry structure, growth trends, and competitive dynamics.

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Your B2B Brands

Our interview programs generate the intelligence
you need to manage, extend, and restructure
your B2B brand portfolios.

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Engaging, Intelligent Conversations

We engage key decision-makers in candid, meaningful conversations that lead to unique market insights and stronger market relationships.

Granular, Actionable Results

Our customized intelligence gathering programs generate insights that directly inform your decision-making while pointing to specific actions to increase revenue, address market obstacles, and build key relationships.

Advanced Analytics

We utilize advanced, proprietary techniques to understand causal relationships and measure/monitor changes over time.

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Building Products

artmstrong logo

Armstrong World Industries, Inc. is a leader in the design and manufacture of flooring and ceiling systems.


Paper & Packaging


The company, headquartered in Little Falls, New York, operates three paper mills in New York with capacity to produce ~57,000 tons annually.


Consumer Electronics


Cedar Electronics is the market leader in a variety of auto/truck related electronics including radar/laser detectors, dash cams, power inverters, and CB radios.


Software Development


iCentris is a developer/marketer of software systems designed specifically for multi-level marketing companies.

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Let's have a conversation

Interested in learning more about how trilarity can deliver the insights your company needs?

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Are you a senior executive with experience in conducting primary research?

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