Decision-makers’ perceptions of a company’s credibility, integrity, market leadership, engineering prowess, reliability, financial stability-all aspects of brand equity-highly influence AVL placement as well as the ultimate purchasing decision. Brand is especially important in critical product applications and/or when going to market through channel partners, where demand pull can offset channel power.

Trilarity has worked extensively in B2B brand assessment, brand extensions, and product positioning. We conduct primary research spanning end-use customers, specifiers, channel partners, and other influential market participants. Our work typically focuses on assessing the true buy scenarios across various market segments, how branding relates to the purchasing decision, and how the company’s brand portfolio is positioned. We also assist clients in assessing potential changes in product/service attributes, position new products, and evaluate changes in go-to-market strategy.