Cedar Electronics Case Study

Trilarity identified the root causes of Cedar’s weaker than expected revenue growth while providing the intelligence needed to initiate corrective actions.

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Client Overview

Cedar Electronics is a leading global supplier of connected automotive and consumer electronics products. It possesses a portfolio of industry leading brands, including Cobra Electronics, ESCORT and Snooper. With locations in North America, Europe and Asia, Cedar is the largest designer & marketer of radar detection systems at every price point in every sales channel. Cedar is also a global leader in CB radios, dash cams, power inverters, portable jump starters, and driver alert/information applications.

The Challenge

Cedar’s revenue growth was not meeting the expectations of Cedar’s ownership and senior management team. While they understood that a number of market developments were impacting the top line, they needed verification of these factors as well as an assessment of potentially hidden barriers to growth.

The Solution

Cedar engaged Trilarity to conduct structured interviews with its most important retailers, distributors, manufacturer’s representatives, and other channel partners.

“Revenue growth in a few of our product lines was not in line with my expectations. Although we had a good understanding of the potential causes, I wanted a fresh, objective view built from the perspectives of our top retailers, distributors, and other channel partners. Through a very professional execution of a structured interview program, Trilarity generated tremendous market intelligence and insights that we used to formulate and implement revenue enhancing actions."

Sally Washlow
Chief Executive Officer Cedar Electronics

1. Identified and prioritized the root causes of weaker than expected revenue growth.
2. Identified four corrective actions that could be quickly implemented.
3. Identified three barriers to growth deep within the sales channels that were undermining Cedar’s marketing effectiveness.

The Results

Cedar took corrective actions that led to an acceleration in revenue growth across its most important product lines.