Our methodologies are built to obtain granular, context-specific data and insights. We listen closely and carefully to understand nuances while controlling for biases, posturing, and other factors. Our methodologies allow us to uncover unforeseen issues, identify newly-emerging trends, and monitor competitive threats.

We also, in many cases, aggregate this granular data to produce higher level views of market share, competitive position, and market/customer performance. We build these views utilizing consistent, repeatable methodologies, allowing us to provide valid assessments/monitoring of changes over time.