Cedar Electronics is the market leader in a variety of auto/truck related electronics including radar/laser detectors, dash cams, power inverters, and CB radios. Its portfolio includes dominant brands such as Cobra, Escort, and Beltronics.

Cedar engaged Trilarity to conduct structured interviews with its most important retailers, distributors, manufacturer’s representatives, and other channel partners. Our interview program provided key insights that informed management decisions involving substantive changes in Cedar’s market strategy.